Nature’s Choice traces its roots back to 1985 when the company was founded as the retail arm of the Natural Health Foundation. The Foundation is a legally-constituted not-for profit organization dedicated to public health education. Since 1989 the company has operated as an independently registered Closed Corporation. From humble beginnings, the company has experienced tremendous growth. Nature’s Choice is presently Africa’s largest and South Africa’s leading health food distributor – with over 500 outlets & stockists throughout South Africa, Africa, and a growing number of trading partners overseas.