Nupur henna was launched in November 2003 positioned as the "purest quality Rajasthani henna". Extensive research went into the product. Prior to launch, Godrej Consumer Products discovered that henna from Rajasthan gave the best colour and quality. Early on, the company had realised that people see henna as something that nourishes and colours their hair. Also, people mixed various ingredients to get the right colour. With that in mind, Godrej Consumer Products added herbs including 'Goosberry (Amla)' and 'Bacopa (Brahmi)' & 'Bhringraj' to Nupur.